After 80 years, COSCO underwent a rebrand to the new Cosco Kids™
With that rebrand - we needed to communicate new brand guidelines and conventions in a way that was as fun and engaging as it's new identity. I was tasked with compiling, designing, and organizing the new Cosco Kids brand anthology as a resource for Dorel employees and outside partners alike.
Rebrand concept by Kara Killeen
Digital asset toolkit by Halle Rasco
This brand anthology includes:
Brand Asset Toolkit + Guidelines: complete with logos and variations, branding accents and illustrations, a color guide, and corporate templates.
Packaging Asset Toolkit + Guidelines: complete with 34 icons and illustrations as well as 15 standardized packaging templates.
Merchandising Asset Toolkit + Guidelines: complete with 25 signs, blades, strips, and headers for retailer use and fully rendered mockups.
Digital Asset Toolkit + Guidelines: complete with templates for ads, emails, enhanced imagery, social posts, and a UI kit.