Project Overview
In 2024, Dorel Juvenile absorbed the nursery category from Dorel Home, and adopted Little Seeds into the larger brand portfolio. My job was to move away from the dated, generic identity to foster imaginative play.
We reimagined Little Seed’s identity with intention and care, featuring a versatile new logo mark, expressive palette, refined type treatments, and bespoke graphic elements.
The Process
We worked with illustrator Sasha Meyer to create both the Little Seeds logo and character vignettes that capture the wonder of parenthood, babyhood, and childhood alike. We then built upon this world with additional illustrations and full suite of unique brushes, patterns, and textures.
